March 30

What is HubSpot used for within my own business?

Business Development

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What is HubSpot used for within my own business?

HubSpot is an all in one marketing service and sales platform ready to help you implement your inbound marketing and grow your business better. It’s all powered by the same database, so everyone in your company is working off the same record system. This allows for a more streamline process between Marketing, Sales and Services Departments. We will go into more detail throughout this article.

What is Hubspot?

HubSpot is a one stop shop for all your inbound marketing success. HubSpot offers a wide range of services. In this article we will cover many of these. From HubSpot CRM, Sales Hub, Service Hub and more.

Can HubSpot help my business grow

In order to answer this you must first ask yourself: Am I ready to commit to inbound marketing? If you answered yes and you have the understanding that HubSpot’s software is a tool to help you with your inbound marketing. Then HubSpot can definitely be an effective and beneficial tool for you and your company. Inbound marketing has proven its worth time and time again. When applied correctly, you can attract more visitors, convert more leads and close more customers. However inbound marketing takes a lot of work and and can go against everything you have ever known about marketing.

What is Inbound marketing

In order to better understand what is HubSpot used for within your own business, we should take a look at what inbound marketing actually is. Inbound marketing, defined by HubSpot is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. You can read more about Inbound Marketing in the article “Why do I need a website for my business“.

HubSpot Services

Earlier I mentioned a wide array of services, also known as tools, that were available through HubSpot. Those tools are divided up into what is known as hubs, hence the name HubSpot. When you put these tools together you get a super tool that really helps boost your marketing, sales and support teams. However you can also purchase these one at a time as you need. Now lets dive in and take a closer look at some of those Hubs.

Marketing Hub: There are three tiers to this Hub. Marketing Free, Marketing Starter and Marketing Enterprise. With this tool you can grow traffic, convert more visitors into leads and leads into customers. This Hub offers tools such as;

  • Landing pages
  • Emails
  • Blogs
  • Social Media
  • SEO
  • Automation
  • Analytics

HubSpot CRM: With this easy to use customer relationship management tool, you will never have to manually update reports or wonder how your team is moving toward their quota goals. This free tool will save you time gathering and organizing your contacts and leads. Here are some of the features this Hub has to offer:

  • Reporting dashboard
  • Company insights
  • Deal tracking
  • Pipeline management
  • Syncing capability with Gmail and Outlook
  • User contact information

Sales Hub: Notifications the moment a lead opens your email, tracking with every interaction automatically, and the ability to organize all your pipelines in one place. Avoid spending multiple hours entering data or rewriting the same old emails over and over. The Sale Hub is the CRM ramped up, giving you more tools to close more deals with ease. Here is a detailed list of features you get with the HubSpot Sales Hub for your business.

  • Email templates
  • Call tracking
  • Email sequences
  • Pipeline tracking
  • Live chatting

Service Hub: Make it easy to connect with customers and manage those relationships with the HubSpot Service Hub software. Staying organized and maintaining efficiency is key for your customer service team, and easy to do with the service hub.

 

What does the HubSpot Service Hub include?

      • Customer feedback
      • Support tickets
      • Live chat
      • Knowledge base
      • Reporting and goals
      • Conversational bots

Everything is in one place.

If you keep track of your customers in a spreadsheet or use different programs for your marketing and sales teams, we promise—it doesn’t have to be that hard. We love HubSpot because it is the central hub (no pun intended) for everything in our company. We use it to write our blogs, track our customers’ activity, and send our monthly emails. It streamlines communication for our team because we always know where things are. Spoiler, they’re all in HubSpot.

It’s easy to track and measure success.

One of our favorite things about HubSpot is the data that you receive. Even better? They recently updated their reports to make it even easier to find the information to track success. Everything is measurable and HubSpot makes it easy to navigate and find the information that matters most to you. You can even customize your reports or create dashboards to share across your company. https://blog.simplestrat.com/what-is-hubspot

Final Thoughts

As I mentioned, HubSpot is not a one-and-done tool and should not be undertaken by someone not dedicated to learning and using it. Those who have criticized it usually don’t have a full understanding of it and expect to see results that same month. Turning your website traffic into leads, then turning those leads into your customers can be done using HubSpot’s tools, but it is a process completed over time.

Also they offer marketing education. From templates, webinars to guides and workbooks. You can find out more on their resources page here.

 

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