Whether you have an old website or a new website, SEO can mean the difference between a successful marketing campaign and one that underperforms.
Having an online presence is, of course, the first step when it comes to standing out from the vast competition, but there’s still much more you need to do in order to create a client base.
With the dawn of a new decade comes various changes to the way businesses are utilizing search engine optimization.
Keep reading to learn all about how to create an effective SEO campaign in 2020.
1. Set up a Website and Blog
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After you’ve created a website that is both sleek and easy to use, you’ll want to focus on creating a blog that potential customers can browse.
It should offer regular content that is educational, entertaining or a combination of both.
It’s also extremely important to invite visitors to your site to sign up for your email list. That way, people will be invested in your content and get it straight to their inbox so that they can enjoy it without having to hunt for it. When you invite them to sign up, you can offer them an incentive, such as a free e-book, a coupon, or something else.
Keep in mind that potential customers won’t just access your blog through your website. Many of them will find particular posts by searching for specific keywords. That’s where search engine optimization comes in so that your blog posts and other content are at the top of the results page of Google, Bing, and more.
Every blog post you make is another chance for a part of your website to show up in those crucial search engine results.
2. Brainstorm Topics
When you’re starting from a blank slate, getting a blog up and running can feel quite intimidating. The best way to get started is by brainstorming various topics you can write about that are relevant to your products and services or your brand as a whole.
For example, if you’re a health coach, then you can write about easy and healthy recipes, convenient exercises one can do in the morning, and top quotes from famous people to feel motivated and inspired.
You’ll want to start with general topics first, ones that can be summed up in one word, such as cooking, fitness, and motivation. From there, you can use a keyword tool to research short-tail keywords that can be paired with each topic.
After you’ve ranked them based on relevancy, priority, and search volume, you can begin to use them as foundations for long-tail keywords.
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If you want to do SEO management the right way, then you definitely can’t neglect the long-tail keywords that are related to the topics you’ve brainstormed.
Your keyword tool will come in handy again as your research about 10 long-tail keywords for each foundation. These keywords should be worked into your article in an organic way while also being spread out enough so that they aren’t collected into one paragraph, for instance.
In order to ensure that you aren’t relying on the same foundational keywords time and time again, you can use the keyword tool to look at trends and brainstorm more ideas for blog posts. This is one of the many tasks that can be optimized by top-tier SEO campaign management.
It’s important to keep in mind that the best way to organize your SEO proposal is by using a strategy known as “topic clusters.” For each main topic, there should be about 5 to 10 subtopics attached to it.
4. Make Topic Pages
Yet another strategy for maximizing the results of your SEO campaign is the creation of web pages for each of your foundational topics.
It might not be as simple as 10 topics equaling 10 pages. You’ll need to figure out how they relate to your products, services, locations, and other factors. Having blog posts that don’t connect directly to your foundational topics is more than okay and can also help with SEO in the long run.
Never forget that human beings will be brought to your site and will click around to explore it. You’ll want the layout and content itself to be as user-friendly as possible so that a visitor turns into a customer. Where relevant and useful, be sure to add links, images, videos, and more.
With regular, high-quality blog posts, you can also turn customers into loyal followers who return again and again.
5. Focus on Building Links
Another way to boost the success of your SEO campaign is by focusing on building links not just within your content but also outside of it.
This means that other blog posts and websites will need to link back to your content.
You can begin this process by reaching out to businesses in your area and offer them to exchange a link for a link.
Additionally, you should be active on various social media sites like Facebook and Twitter where you can share your links.
Don’t be shy about reaching out to more authoritative and popular blogs. If they find value in your products and site content, then they might just help you with link building and more.
Are You Ready to Launch a Successful SEO Campaign?
Now that you know all about how to create an effective SEO campaign in 2020, you can revolutionize the way you do business. It’s crucial to get your brand noticed by the widest possible audience and SEO is one of the best tools you can ever use.
From link building and reputation management to social media and content creation, Elysium Marketing Guru’s offers complete SEO services that will help you successfully establish your business. If you already have an established business, then we can take you to the next level.
We offer free SEO auditing so you can find out how well your outreach is doing and how it can be boosted for even better results. Feel free to schedule a consultation with us. We’re always happy to help.