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What Are Keywords A keyword is a word or phrase that is entered on any search engine such as, Google, Bing, Yahoo and any other search engine that lists websites on a results page. When asking yourself (What are Keywords?) know that a keyword is a search term that an SEO professional or a website owner would use to rank at the top of the search engine results page (SERP(s)). Therefore, any time that you enter a search term in Google or any other search engine it would be a keyword. For example:  “Green shoes” or “Bake sale Orlando

Looking to expand your marketing opportunities? A 2018 Pew Research study showed that 81% of U.S. adults go online daily. This shows a clear opportunity for businesses to reach a variety of audiences online. It also means that you’ll face a lot of competition. A solid content marketing strategy can position your business as a leader in your market. It gives you the chance to show your credibility and authority. Your competitors will try to do the same, so it’s more important than ever to have solid content marketing objectives. Find out how your business can leverage a successful

You love your small business. You serve your community well and know your customers by name. You also know you can do better. With the right game plan, you can see your business grow even more. Keep reading to understand how to best implement SEO for small business tips. SEO for Small Business Tips You might have begun to believe the myth that small businesses cannot compete with the big giants out there. With the right strategies tooled specifically for small businesses, your business can not just compete but can win. 1. Use All the Tools When you first open

According to Karl Sun at Forbes, 42% of people say that different communication styles lead to miscommunication at work. It’s inevitable that there will be differences in the style of communication of employees in a diverse workplace. The solution is to have a robust communication system that accounts for differences in style and allows people to understand each other anyway. The boss’s job is to establish the principles of workplace communication that will allow their employees to communicate with each other and with the boss effectively, no matter their personal communication quirks. Read on to learn 10 ways you can

The average mobile user spends about three hours a day on their smartphone. During that time, 56% of mobile searches are for local information, such as business hours, phone numbers, and addresses. By focusing on their mobile marketing strategies, businesses can attract more customers straight to their doors! As a startup, it’s essential to make a mobile marketing strategy right off the bat. Otherwise, you could miss out on valuable customers. Want to make a strategy that’s bound to bring customers to your business? Keep reading to discover the seven tips you need to succeed! With these tips, you

Improving online sales quickly helps your startup flourish, which can make a huge difference in the longevity of your business. The first few years can be challenging. About two-thirds of small businesses survive for two years. Roughly half survive five years. If you want to do more than just survive, you need a plan to grow your online sales consistently. That increased revenue helps your small business growth overall. We’ve put together seven tips for increasing your startup’s online sales. 1. Optimize Your Website Design Does your website look professional? Customers won’t stick around if it looks cluttered or

What is HubSpot used for within my own business? HubSpot is an all in one marketing service and sales platform ready to help you implement your inbound marketing and grow your business better. It’s all powered by the same database, so everyone in your company is working off the same record system. This allows for a more streamline process between Marketing, Sales and Services Departments. We will go into more detail throughout this article. What is Hubspot? HubSpot is a one stop shop for all your inbound marketing success. HubSpot offers a wide range of services. In this article

Are you running a business? Have you put time and effort into your company’s social media accounts? Social media is one of the biggest ways to advertise right now. Facebook alone has over 2.5 billion active users, and those users could become part of your client base. You just have to reach them.  But maybe you’re not a digital native, or social media just isn’t your thing. Not everyone loves being plugged in all of the time, and it can feel like a full-time job just trying to keep everything updated every day. That’s where a social media tool

As competition intensifies, Search Engine Optimization (SEO) has increasingly become an important part of business and marketing. Business owners are busy optimizing their websites so that they top search results. Some of them use expensive, high-tier SEO tools for keyword ideas, checking backlinks, and optimizing pages. Don’t have the budget? No worries. The market is filled with tons of free SEO tools, which makes SEO a daunting task to choose from. This especially goes for SEO beginners on a tight budget. We’ve compiled a list of 11 free SEO tools that are impressing both the beginners and the experts. 1.

When it comes to free programs that can help vastly grow your business and website, Google Analytics is the very best. It’s a program created by Google to help you examine your website and determine everything from traffic, traffic sources, popular web pages and much more. The biggest problem is the program can be difficult to understand and navigate. Google has tried over the years to simplify everything, but it’s still difficult to understand what to do and where to go. If you want to learn Google Analytics, we’ve put together a comprehensive guide to help you navigate some

Not everyone is cut out for owning a small business. In truth, nearly 50 percent of all small businesses fail for one reason or another in the first five years. Whether it’s due to a lack of conviction, improper funding, poor management, or a dying industry, half of all small business owners end up packing it up before they have a chance to make it big. However, as one of the few successful small business owners out there, it may be time to start looking at growth strategies. If you’re in that position, this is a very important time

A Gallup poll showed 85% of customers prefer to buy from businesses with BBB accreditation. BBB stands for Better Business Bureau, and the organization has existed for centuries. Businesses that meet its strict standards instantly gain a greater level of trust from their customers. Read on to find out how to become a member of the Better Business Bureau and nine essential benefits it provides. What Is BBB Accreditation? Before examining the benefits, it’s important to know the answer to one question; what does being BBB accredited mean? The BBB is a non-profit organization that ranks businesses, storing data

60% of U.S. consumers have made a purchase at the behest of a blog. That should be reason enough to recognize the benefits of blogging for business. Of course, there are still business owners who believe blogs are a frivolous endeavor. They couldn’t be more wrong. The truth of the matter is blogs are an essential component to establishing and maintaining an online presence. Whether it’s converting customers — or drawing them in — every business can benefit from a blog. Need more convincing? These seven major benefits of blogging may change your mind. 1. Utilize Search Engine Optimization Blogging

When it comes to customer service techniques, one company has it mastered when it comes to fast-food franchises. Chick-fil-a is better known for its quality service than its food. They understand that a smile and a thank you coupled with fast service can go a long way. People want kindness and to feel appreciated for choosing a business, especially in an arena where there are plenty of options. A new business can off service that gets three or four stars out of five. If their employees go the extra-mile consumers will give them a chance to get better. Offering great

According to Internet Live Stats, there are currently more than 4 billion internet users located around the globe. As a business owner, you know how important it is to reach your digital audience. Yet did you know that online content is the top strategy marketers use to do so? From blogs to videos to social media posts, there are endless uses for content in your quest for new leads. Today, we’re talking about 10 of them in this guide to some of the different types of online content. So, want to know which kinds of content are the king of all

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