The average mobile user spends about three hours a day on their smartphone. During that time, 56% of mobile searches are for local information, such as business hours, phone numbers, and addresses.
By focusing on their mobile marketing strategies, businesses can attract more customers straight to their doors! As a startup, it’s essential to make a mobile marketing strategy right off the bat. Otherwise, you could miss out on valuable customers.
Want to make a strategy that’s bound to bring customers to your business? Keep reading to discover the seven tips you need to succeed!
With these tips, you can boost your brand, attract a crowd of customers, and build your startup toward success!
1. Design It Right
The first step to improve a company’s mobile marketing strategies is to create a mobile-friendly website. You can’t encourage customers to explore your website if it only frustrates them. A website that isn’t mobile-optimized will feel difficult to use on smaller screens.
You can determine if your site is optimized for mobile devices by using Google’s Mobile-Friendly Test.
As you make updates to your website, make sure to prioritize the user experience. How can you make the visitor’s life easier when they’re on your website?
You will also need to make sure the site is easy to navigate. Have your pages organized in a way that feels natural to the user. You can also use internal links to encourage visitors to explore.
Make sure the fonts you use are easy to read. To further improve readability, break large paragraphs apart. Focus on writing shorter sentences, too.
In order to create a mobile-friendly website that encourages conversions, make sure your buttons stand out on the page. A mobile-optimized site will include buttons that are large enough for the user to see and click on.
2. Speed It Up
Half of all web traffic comes from a mobile device. Unfortunately, it takes an average of 15 seconds for a mobile page to load. Faster mobile websites are more likely to:
- Encourage website visitors to explore more pages
- Gather more conversions
- Experience an increase in online purchases
A slow website impacts the visitor’s user experience. A negative user experience can scare off visitors, causing you to lose potential leads. People remember the experience they have with certain brands, too.
If someone has a negative experience with your mobile website, they’ll become less likely to suggest your brand to someone else.
Improving your mobile website speed can also benefit your search engine optimization (SEO) and pay-per-click (PPC) efforts. Google wants to provide its users with the best possible experience. For that, they focus on websites that are convenient, easy-to-use, match the user’s search intent, and load quickly.
You can use Google’s PageSpeed Insights to determine if your site loads quickly on mobile devices. This tool will help you pinpoint areas of your site that are causing your pages to lag.
For example, you might have an outdated plugin or large images and videos that need compressing.
When your pages load quickly, your SEO and PPC search engine ranking will improve. Ranking higher on search engines like Google will help you boost your brand and attract more visitors. As you build brand awareness, you’ll also become a go-to resource in your industry.
Improving your brand’s credibility by becoming a thought leader can help you attract and retain long-term customers. It all starts by speeding up your mobile site!
3. Utilize Geofencing
As you develop mobile marketing strategies for your campaigns, consider utilizing geofencing. Geofencing is a mobile marketing strategy that uses the customer’s location to send targeted smartphone notifications. When a customer approaches your store, you can send an engaging message that will draw people to your business.
You can use geofencing to remind customers that your store is nearby.
You can also offer exclusive promotions to encourage them to stop by and shop. Use the fear of missing out (FOMO) to drive people to your store by including an expiration date on the offer.
Geofencing is one of the most cost-effective mobile marketing techniques you can use. By using geofencing, you can create your own marketing channel between yourself and the consumer. You’ll also begin gathering valuable data that can help when communicating with customers in the future.
4. Step Up SEO
SEO allows your website content to appear on search engines like Google. As more people use their phones to find the information they’re looking for, you want to make sure your site is easy to find. By gaining a ranking at the top of a Google search page, you can attract more people to your site.
Most people don’t look beyond the first page of a Google search. If you’re not on the first page, your competitors are attracting those customers.
In order to step up your SEO, you’ll need to create a strong content creation strategy. For example, you can create blog posts, videos, infographics, or interactive pieces of content like quizzes and polls.
Your content should reflect the information your customers are searching for. If you don’t have what they need, they’ll leave your site and look elsewhere.
Google now uses mobile-first indexing when determining page rankings. A site that isn’t mobile-optimized could receive a penalty and rank lower on search pages.
5. Know Your Customers
Proving your target audience with useful information will make them more likely to convert into customers. For example, 51% of consumers purchased from a new brand after finding useful information during a search. The better you know your target audience, the more likely you’ll offer the content they need.
First, determine who your customers are and what they need. You can break a broader audience into smaller groups by creating buyer personas. That way, you can develop a more targeted approach with your marketing.
Use tools such as Google Trends, Ahrefs, and Google Keyword Planner to learn what your customers are searching for online.
Once you have a list of topics your customers are searching for, start creating content and optimizing.
6. Prioritize Promotions
Once you know your customers, you can focus on offering them what they need. Try creating promotions that appear the moment a mobile user lands on your website.
You can also use push notifications as a part of your mobile marketing strategies. Push notifications will increase traffic to your website. They’re also ideal if you want to capture a consumer’s attention despite their short attention spans.
Make sure to avoid putting too many popups on your website. In order to prioritize user experience, you don’t want to annoy your site visitors. Instead, try using a popup with a promotion when they start clicking away from your site.
That way, you can jump on one last opportunity to make a sale.
7. Consider Security
As you start utilizing these mobile marketing tips, make sure to focus on providing your mobile users with a secure web experience.
You can secure your website by adding security plugins such as Sucuri or Bulletproof Security. These plugins will protect your site from potential vulnerabilities.
Make sure you have an SSL certificate as well. An SSL certificate will protect the user’s personal, credit card, and contact information. Today, consumers are expecting sites to protect their best interests.
Otherwise, you could miss out on mobile sales.
Calling All Startups: 7 Tips When Developing Strong Mobile Marketing Strategies for Your Business
With these mobile marketing strategies, you can reach more customers and encourage more sales! Don’t wait to make the change. Instead, use your mobile-optimized website to its full potential with these seven tips!
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